Using real technicians in our advertising is something that O'Brien^® does a lot. Involving people from the frontline in our advertising lends credibility to the ads but also helps marketing get to the crux of what is most important to say.

Kelly recorded her ad that is currently playing across the state just this month and, although it was her first time in the studio, she nailed the experience. She also allowed the marketing team to pick her brain when they were creating the script for the ad.

The purpose of the radio ads was to make customers aware that O'Brien^® Glass has a team of local expert glaziers who can assist with 24/7 emergency glass repair or replacement in your home or business. Cracked or damaged glass can be a potential hazard and it’s important you get it fixed quickly. O'Brien^® glaziers can complete a ‘make safe’ process to reduce the risks associated with broken glass and we want people to know we can do this quickly and easily for them.

Press play below to listen to the ad!

Vivian Oppl, group marketing head, O'Brien^®, asked Kelly to step in as the voice of O'Brien^® Glass in Tasmania and was incredibly happy with the result and the energy Kelly brought to the recording studio.

“We know from previous experience that casting our own glaziers is an effective way to put an authentic O'Brien spin on our ads so I was excited when Kelly was up for it,” said Vivian.

A bit about Kelly

Kelly has been with O'Brien^® Glass for 8 years, working with and managing a professional team of expert glaziers. She is a keen learner and seizes any opportunity for further development so was happy to be involved in recording the ads. She was a part of the process from early on; helping to write the script and brainstorm ideas on what message was most important to her Tasmanian customers.

“Kelly offered some great insights and suggestions when we were shaping the script as well as giving us that unique perspective on what glaziers in her area experience daily,” said Vivian.

Of the experience, Kelly said:

“When it was suggested we run some radio ads and that I would be the voice for the ad to keep it local and relevant, of course I was happy to accept.”

Marketing isn’t a part of the business Kelly would normally be exposed to and she was interested to see all that goes into making an ad.

On the day, it was clear Kelly had applied her solid work ethic to preparation and nailed her recording.

Outside of glazing work and the recording studio, you will find Kelly spending time with her family and friends; camping, in the caravan or on the quad bikes.

If you want to follow what the O'Brien^® Glass team are up to in your local area, check out their Facebook page showing their experienced team in action and the various glazing jobs they are working on.

The post Meet Our New Radio Star: Kelly O’Rourke! appeared first on O'Brien.

Mark is the expert featured in our new 15 and 30 second radio ads that are playing on radio stations across NSW and QLD. The purpose of the ads is to reinforce the message that chips on your windscreen could crack at any time, and therefore the importance of getting chips repaired before they do. 

‘With international travel still not back on the cards, we know a lot of people will be driving to holiday destinations within Australia this year. It’s much easier and quicker to get a windscreen chip repaired than to have to replace the entire windscreen and we hope these ads will remind people to get the repair done before they pack their bags,’ said Vivian Oppl, Group Marketing Manager.  

Mark was first thrust into the spotlight in 2008 when he was tapped on the shoulder to be part of a radio ad. Since then he has featured in several TV and radio marketing campaigns, a couple of which you can see here!

Mark TV Ad 1

Mark TV Ad 2

Having had that previous experience, Vivian was keen to cast Mark again in the new ads. 

“We think it lends credibility to our advertising to feature one of our techs and Mark is a hugely likeable personality. So passionate and knowledgeable about O'Brien® and the business. He has a warm, natural way of presenting information that is so quintessentially Australian,” said Vivian. 

In his 27 years with the business, Mark has worked as a mobile vehicle glass technician, a senior branch technician and now, a technical trainer.  

O'Brien® has approximately 7 technical trainers across the business. Mark is part of this team whose responsibility it is to train all new O'Brien® AutoGlass technicians on all elements of windscreen repair and replacement and most recently, driver safety system recalibration. The technical trainers are experts on existing technology and have their fingers on the pulse of the new technology and products out there to further improve the process. 

What Mark likes most about the business is the people at O'Brien® and the fact he’s solving problems for customers. ‘I work with a great team and really love the work I do to help constantly focus on always improving standards and the service we provide our customers.’ 

Outside of work, you’ll find Mark on the tools at his own house or on the golf course. 

And if you do need a windscreen repair or replacement, you can always call O'Brien® on 1800 059 829 to book it in. 

The post Meet Mark – Our Technical Trainer and Voice of Our New Radio Campaign! appeared first on O'Brien.