Marketing Archives | O'Brien O'Brien Thu, 27 Jul 2023 23:01:49 +0000 en-AU hourly 1 Win With Wipers – How To Enter https://www.obrien.com.au/articles/www-how-to-enter/ Wed, 10 May 2023 06:48:19 +0000 https://www.obrien.com.au/?p=15810 O’Brien and Bosch have partnered up to give our customers the chance to Win With Wipers, and there are over $14k worth of prizes to be won!   With a major prize draw and lots of instant prizes, everyone will be a winner! To be in it to win it, all you need to do...

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O’Brien and Bosch have partnered up to give our customers the chance to Win With Wipers, and there are over $14k worth of prizes to be won!  

With a major prize draw and lots of instant prizes, everyone will be a winner! To be in it to win it, all you need to do is purchase Bosch Wipers from O’Brien AutoGlass between 11th May and 14th July 2023. 

How do I purchase Bosch Wiper Blades? 

You can purchase Bosch Wipers when you drop your vehicle off at the branch to complete your job, or if you don’t have glass damage you can simply pop into your nearest O'Brien location and purchase direct.

What is the major prize? 

We have 4 x Sony PlayStation 5 VR Packs, valued at $1,530 each, to win. When you purchase Bosch Wipers from O’Brien AutoGlass you will automatically go into the draw. We’ll announce the winners on 21st July 2023 and notify you if you’ve won. 

How do I enter the instant win draw? 

In addition to an entry into the major prize draw, we are also giving you the chance to win a prize instantly.  

  1. Make sure you have your O’Brien® AutoGlass booking details (including job number #JXXXXXXXX) and ask whilst your job is being completed for the QR Entry Code
  2. Scan the code and complete the required fields in the competition entry form, ensuring your job number, rego and mobile are correct 
  3. Once submitted, your Win With Wipers instant win prize will be revealed
  4. And most importantly, make sure you fill out your details to claim your prize

What are the instant win prizes? 

There’s a huge variety of prizes, thanks to Bosch, as well as additional entries into the major prize draw to be won. 

  • 20 x Bosch Electric Power Cleaning Brush – RRP $69 each 
  • 18 x Bosch Cordless Screwdriver IXO5 – RRP $79 each 
  • 6 x Sony SRS-XE200 X-Series Portable Wireless Speaker – RRP $249 each 
  • 12 x Bosch Cordless Portable Electric Air Pump – RRP $89 each 
  • 20 x Bosch Cordless Hot Glue Pen with 20 Glue Sticks – RRP $59 each 
  • 10 x Bosch Zamo Set Premium Digital Laser Measurer – RRP $144 each 
  • 50 x 25 additional entries into the Major Prize Draw 

Hurry, the competition ends 14th July 2023! 

For terms and conditions, please click here 

More information on Bosch Wiper Blades 

If you’ve ever driven through heavy rain, you would know the importance of having a reliable set of windscreen wipers. If you are not sure when you should be replacing your windscreen wipers, just have a look here at some of signs you should be looking out for but a good rule of thumb is actually every 12 months. If you don’t replace your windscreen wipers it could be damaging to your windscreen, particularly if you’ve replaced it with a new one. Have a read here to find out more. 

If you’re looking for ways to maintaining your existing windscreen wipers, and to make them last longer we have a few tips to share: 

O’Brien technicians will install your Bosch Wiper Blades for free with purchase, but if you’d prefer to do this yourself, here are a few tips from our experts. 

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Australian Cash Stream – Reviving An Aussie Classic Board Game https://www.obrien.com.au/articles/australian-cash-stream-reviving-an-aussie-classic-board-game/ Fri, 02 Dec 2022 02:32:47 +0000 https://www.obrien.com.au/?p=14185 If you were around in the late 80s and 90s and loved a fun games night, there’s a pretty good chance that you may remember the entrepreneurial board game called Cash Flow.  This board game brought family and friends together to challenge each other and see who could build the greatest wealth with the most...

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If you were around in the late 80s and 90s and loved a fun games night, there’s a pretty good chance that you may remember the entrepreneurial board game called Cash Flow.  This board game brought family and friends together to challenge each other and see who could build the greatest wealth with the most extensive business portfolio.

It featured many well-known Aussie brands and businesses at the time – including O'Brien®! We were known as Windscreens O'Brien® back then!

Now, to celebrate 35 years since the release of the original Cash Flow board game, Daniel Brown from Adelaide has created a new and updated edition of the game called Australian Cash Stream.

“It’s so great to have 17 of the original brands on board with the new game, including O'Brien®. The development of Cash Stream has been an interesting journey, and I’m looking forward to seeing it on shop shelves,” says Daniel.

Much like the original, Australian Cash Stream features several Australian businesses, and O'Brien® are honoured to have again been asked to be a part of this iconic family board game.

“Here at O'Brien®, we’re excited to feature in the Australian Cash Stream board game, just as we were part of Cash Flow all those years ago. We think it’s going to be awesome to see a new generation of Australians enjoying this game over the holidays and into the future, just like their parents may have done back in the 90s,” says Claudia Johnston from O'Brien®.

Australian Cash Stream is due for release just in time for Christmas. See their website for details on the game here. So we thought we would have a little fun and give away a few copies as well!

Want to win your own Australian Cash Stream board game?

To celebrate the 35th anniversary of Cash Flow, we’re giving you a chance to win 1 of 10 Australian Cash Stream board games for you and your family to enjoy together.

To enter, head to the O'Brien® Facebook page, like our post, and tell us in 25 words or less why you would love to play the new Australian Cash Stream board game at your next games night!

The competition will run from the 2nd  – 12th of December and is open to anyone on Facebook. Winners will be announced on 13th December, and prizes will be mailed out shortly after to ensure you’ll soon be playing the game over the holiday! See terms & conditions here.

Best of luck to all!  We hope you’ll enjoy playing Australian Cash Stream as much as the many families across the country enjoyed Cash Flow all those years ago.

P.S. Make sure to share with your family and friends as well.

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Meet Ed Finlay – The Star Of Our Latest TV Ads! https://www.obrien.com.au/articles/meet-ed-finlay-the-star-of-our-latest-tv-ads/ Wed, 03 Nov 2021 00:54:29 +0000 https://www.obrien.com.au/?p=9563 Ed Finlay has just completed his apprenticeship and is now a fully qualified auto technician servicing Wollongong and surrounding areas. This means he is qualified to repair or replace damaged vehicle glass from small windscreen chips to big cracks or other broken glass. Proving what a quick learner he is, just this month he had...

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Ed Finlay has just completed his apprenticeship and is now a fully qualified auto technician servicing Wollongong and surrounding areas. This means he is qualified to repair or replace damaged vehicle glass from small windscreen chips to big cracks or other broken glass.

Proving what a quick learner he is, just this month he had a crash course in show biz and is the new face in the latest O'Brien® TV ad about windscreen cracks and our Cal-Tech® ADAS Recalibration service.

Ed decided to put himself out of his comfort zone and volunteer to be part of the ads when the marketing team put a call out looking for technicians to be part of the campaign.

“I decided I would send a quick audition video to the marketing team as a bit of a laugh. I wasn’t expecting to hear back but clearly, my hidden talent shone through.”

Ed who describes himself as quite reserved said the experience in front of the camera was a change from his day to day job as a technician. He expressed that he was certainly out of his comfort zone being in front of the camera but that was also the major reason he decided to go for it.

Ed enjoyed his day on set and was incredibly humbled by the experience commenting that he hadn’t given professional actors enough credit in the past as it was a long and tough day.

The marketing team was happy with his genuine, laid back professionalism. “We love casting real technicians in our advertising,” said Vivian Oppl, group marketing head, O'Brien®. “They lend a certain credibility, authenticity and professionalism to what we are trying to convey to our customers about the friendly and expert service they can expect when they bring their car to O'Brien®.”

The new O'Brien® ad is all about educating car owners that when a windscreen cracks in a vehicle that has ADAS technology, like auto-braking and lane detection, they will need to have their front-facing camera recalibrated as well. The O'Brien® Cal-Tech service is state of the art and is performed just after the windscreen replacement so customers can drive away with confidence knowing they can still trust those safety features.

While Ed enjoyed his time on set, he was equally happy to go back to his day job.

“The thing I love most about working for O'Brien® is the independence that being a mobile technician brings and knowing that I’m providing a unique essential service. I enjoy meeting lots of different and interesting characters and seeing their happy expression after a successful windscreen replacement or repair.”

Outside of TV shoots and work, you’ll find Ed enjoying the outdoors.

“When I’m not at work I’m usually on the south coast bushwalking, swimming and eating good pub food, working out or tinkering with my cars.”

If you have a windscreen that needs repairing or replacing, make sure you’re in touch with O'Brien® and it may be Ed (or any one of our famous auto technicians) that responds to the call.

Click below to view our latest Ad featuring Ed!

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Meet Our New Radio Star: Kelly O’Rourke! https://www.obrien.com.au/articles/meet-our-new-radio-star-kelly-orourke/ Mon, 11 Oct 2021 00:21:26 +0000 https://www.obrien.com.au/?p=8978 Kelly O’Rourke is the Tasmania area manager for O'Brien® Glass but this month, she is also moonlighting as the voice of one of our new glazing radio ads currently running in Tasmania. Using real technicians in our advertising is something that O'Brien® does a lot. Involving people from the frontline in our advertising lends credibility...

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Kelly O’Rourke is the Tasmania area manager for O'Brien® Glass but this month, she is also moonlighting as the voice of one of our new glazing radio ads currently running in Tasmania.

Using real technicians in our advertising is something that O'Brien® does a lot. Involving people from the frontline in our advertising lends credibility to the ads but also helps marketing get to the crux of what is most important to say.

Kelly recorded her ad that is currently playing across the state just this month and, although it was her first time in the studio, she nailed the experience. She also allowed the marketing team to pick her brain when they were creating the script for the ad.

The purpose of the radio ads was to make customers aware that O'Brien® Glass has a team of local expert glaziers who can assist with 24/7 emergency glass repair or replacement in your home or business. Cracked or damaged glass can be a potential hazard and it’s important you get it fixed quickly. O'Brien® glaziers can complete a ‘make safe’ process to reduce the risks associated with broken glass and we want people to know we can do this quickly and easily for them.

Press play below to listen to the ad!

Vivian Oppl, group marketing head, O'Brien®, asked Kelly to step in as the voice of O'Brien® Glass in Tasmania and was incredibly happy with the result and the energy Kelly brought to the recording studio.

“We know from previous experience that casting our own glaziers is an effective way to put an authentic O'Brien spin on our ads so I was excited when Kelly was up for it,” said Vivian.

A bit about Kelly

Kelly has been with O'Brien® Glass for 8 years, working with and managing a professional team of expert glaziers. She is a keen learner and seizes any opportunity for further development so was happy to be involved in recording the ads. She was a part of the process from early on; helping to write the script and brainstorm ideas on what message was most important to her Tasmanian customers.

“Kelly offered some great insights and suggestions when we were shaping the script as well as giving us that unique perspective on what glaziers in her area experience daily,” said Vivian.

Of the experience, Kelly said:

“When it was suggested we run some radio ads and that I would be the voice for the ad to keep it local and relevant, of course I was happy to accept.”

Marketing isn’t a part of the business Kelly would normally be exposed to and she was interested to see all that goes into making an ad.

On the day, it was clear Kelly had applied her solid work ethic to preparation and nailed her recording.

Outside of glazing work and the recording studio, you will find Kelly spending time with her family and friends; camping, in the caravan or on the quad bikes.

If you want to follow what the O'Brien® Glass team are up to in your local area, check out their Facebook page showing their experienced team in action and the various glazing jobs they are working on.

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Meet Mark – Our Technical Trainer and Voice of Our New Radio Campaign! https://www.obrien.com.au/articles/meet-mark-our-technical-trainer-and-voice-of-our-new-radio-campaign/ Thu, 25 Mar 2021 02:20:43 +0000 https://www.obrien.com.au/?p=5745 Mark ‘Camo’ Cameron is a much loved technical trainer who has been part of the O'Brien® team for 27 years. He has been the face and voice of the brand numerous times for past advertising campaigns and it’s a role he reprises this month when the latest radio ads from O'Brien® hit the airwaves.  Mark is the expert featured in our new 15 and 30 second radio ads that...

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Mark ‘Camo’ Cameron is a much loved technical trainer who has been part of the O'Brien® team for 27 years. He has been the face and voice of the brand numerous times for past advertising campaigns and it’s a role he reprises this month when the latest radio ads from O'Brien® hit the airwaves. 

Mark is the expert featured in our new 15 and 30 second radio ads that are playing on radio stations across NSW and QLDThe purpose of the ads is to reinforce the message that chips on your windscreen could crack at any time, and therefore the importance of getting chips repaired before they do. 

‘With international travel still not back on the cards, we know a lot of people will be driving to holiday destinations within Australia this year. It’s much easier and quicker to get a windscreen chip repaired than to have to replace the entire windscreen and we hope these ads will remind people to get the repair done before they pack their bags,’ said Vivian Oppl, Group Marketing Manager.  

Mark was first thrust into the spotlight in 2008 when he was tapped on the shoulder to be part of a radio ad. Since then he has featured in several TV and radio marketing campaigns, a couple of which you can see here!

Mark TV Ad 1

Mark TV Ad 2

Having had that previous experience, Vivian was keen to cast Mark again in the new ads. 

We think it lends credibility to our advertising to feature one of our techs and Mark is a hugely likeable personality. Spassionate and knowledgeable about O'Brien® and the business. He has a warm, natural way of presenting information that is so quintessentially Australian,” said Vivian. 

In his 27 years with the business, Mark has worked as a mobile vehicle glass technician, a senior branch technician and now, a technical trainer.  

O'Brien® has approximately 7 technical trainers across the business. Mark is part of this team whose responsibility it is to train all new O'Brien® AutoGlass technicians on all elements of windscreen repair and replacement and most recently, driver safety system recalibration. The technical trainers are experts on existing technology and have their fingers on the pulse of the new technology and products out there to further improve the process. 

What Mark likes most about the business is the people at O'Brien® and the fact he’s solving problems for customers.I work with a great team and really love the work I do to help constantly focus on always improving standards and the service we provide our customers.’ 

Outside of work, you’ll find Mark on the tools at his own house or on the golf course. 

And if you do need a windscreen repair or replacement, you can always call O'Brien® on 1800 059 829 to book it in. 

 

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